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Hugo Boss brand is named after their German founder. But oh how lucky he was to have this name. When company was founded back in pre-WW2 era, marketing as we know it didn't exsist. Little he knew that his name will make his brand one of the most expensite in the world, mostly due to his name. Any name that has word Boss in it, will succeed especially when the brand is related to fashion.
Sunglasses and glasses are a major part of Hugo Boss product line. It is easy to imagine, a boss, a person of power wearing sunglasses everywhere. A boss, a men or a woman use glasses to not just see or protect their eyes from UV, but to also form an energy shield from the ouside menutia. Hugo Boss sunglasses give confidence to their wearer and a strong feel of control.
Hugo Boss glasses styles are relevant but simple. Hugo Boss sunglasses styles are not to embarras, they are to empower, thererefore all the ultra trends are left aside. Only the major trends are taken into consideration by the design team to make sunglasses modern and relevant to today.